Once quitters can savor the feeling of freedom from both cigarettes and cravings, they report quality of life improvements they hadn't expected. They can taste their food, and it tastes good! Their clothes, homes, cars and belongings don't smell of smoke. They breathe deeply. They run after their pets or children without having a coughing fit. They feel optimistic and independent. Although they may still occasionally crave a cigarette, the joys of not smoking compel them to stay the course.